Primary lockup
For websites, presentations, and standard brand placement.
Family Only / Brand Center
A private place for the family story.
The visual system for Family Only is warm, clear, and quietly joyful. Use this page when creating product screens, announcements, press materials, or family-facing invitations.
Primary lockupClear, private, human
01 / Assets
Use the right mark for the moment.
Download the original vector artwork whenever possible. SVG files stay crisp at every size.
Need a different format?Use the SVG as the source of truth and export PNG at 512px, 256px, 128px, 64px, 32px, and 16px. Never upscale a raster export.
02 / Color
Vibrant where it matters. Calm everywhere else.
Use one strong accent with quiet surfaces. The yellow recipe token is intentionally bright and should remain recognizable across light and dark contexts.
Family Purple
#6657C8RGB 102, 87, 200 · CMYK 49, 56, 0, 22
Closest PMS: 7670 CFamily Pink
#D92F75RGB 217, 47, 117 · CMYK 0, 78, 46, 15
Closest PMS: 213 CInk
#24222CRGB 36, 34, 44 · CMYK 18, 23, 0, 83
Closest PMS: 433 CMint
#DDF3E8RGB 221, 243, 232 · CMYK 9, 0, 5, 5
Closest PMS: 621 CRecipe Yellow
#FFD400RGB 255, 212, 0 · CMYK 0, 16, 100, 0
Closest PMS: 109 CLavender surface
#EFECFCRGB 239, 236, 252 · CMYK 5, 6, 0, 1
Closest PMS: 656 CCMYK and PMS values are production approximations for planning. Confirm a physical proof with your printer before manufacturing.
03 / Typography
System-first type that feels at home everywhere.
Family Only uses the iOS system font approach so text follows Dynamic Type and feels native on every device.
Display / 48–80pxA family story, kept close.
Title / 28–36pxMake room for the everyday.
Body / 16–19px
Use clear, generous text for stories, instructions, and family details.
Label / 12–14pxFAMILY EVENTS
-apple-system, BlinkMacSystemFont, "SF Pro Text", "Segoe UI", sans-serif
04 / Usage
Keep the mark recognizable.
A little restraint makes the family feel more confident and consistent.
Clear space
Keep padding around the logo equal to the height of the lowercase “o” in the wordmark. No text, borders, or imagery should enter this zone.
familyonly
Minimum size
Keep the wordmark at least 120px wide on screen and 30mm wide in print. Use the brandmark below 120px.
32px16pxNever alter
Do not stretch, rotate, recolor, outline, add shadows, place on noisy imagery, or rearrange the letters.
✕ stretched✕ outlined✕ recolored
05 / Boilerplate
Copy that sounds like us.
Approved description for press, partners, and launch materials.
Family Only is a private home for the people who know you best. Families can share everyday updates, photos, recipes, events, stories, and traditions without public followers, advertising, popularity scores, or algorithmic noise.
06 / Legal
Small print, kept clear.
Family Only and the Family Only logo are trademarks of Family Only. Use these assets only to identify or describe Family Only and do not imply endorsement, sponsorship, or affiliation without written permission.